150 Days of Play
16 January 2015
For releaseNewby Leisure Ltd.
Newby Leisure '150 Days of Play' campaign
Newby Leisure are pleased to announce they are kick-starting a
campaign to help children develop educational and social skills
through physical activity and play.
Based in Grimsby, Lincolnshire, Newby Leisure are bespoke design
and build specialists catering for schools/nurseries/community
groups and children's centers. For the past 12 years, the company
have helped engage, inspire and educate thousands of children in
physical play and now wish to reinforce that message as part of
their '150 Days of Play' campaign.
The project will give schools, pupils and parents a chance to
put social media to good use in order to highlight why play is of
vital importance to the progression of a child's ability in social
interaction and educational purpose.
The idea is to submit a short video (30 seconds), blog (150 -180
words), pictures or drawing of a play experience that has helped
benefit a child. This could be through the eyes of a parent, or the
child themselves. In a way to bolster the true meaning of play,
Newby Leisure are positive with the campaigns approach.
With one entry being chosen per day, whether that be sent in by
a school highlighting a particular day of play or parents who wish
to submit an entry of family bonding, one selection will be chosen
to feature across all over Newby Leisure's media
Newby Leisure believe the campaign is a great incentive to
revive children's interest in playing outdoors on a regular basis,
whilst increasing fitness and stimulating young minds. We would
also like to think it benefits adults too allowing a chance to get
the family together and go outdoors.
Just 60 minutes of physical play per day inside and outside of
school can be the difference in children developing strong bones,
muscles and aerobic activity leading to a better lifestyle.
Company Director, Neil Newby said:
"This is a fantastic opportunity to raise the importance of
outdoor play. We feel this campaign is one in which people will
instantly connect with. Not only that, but it will be a great
opportunity to kick-start children's physical activity benefits for
the New Year.
With many social media distractions available to children, we're
hoping to shine a positive light on these platforms. If Newby
Leisure can help a little with raising the importance and benefits
of play with '150 Days of Play' we'd like to hope it will result in
a ripple effect in rejuvenating children to go outdoors.
We decided to approach the charity 'KIDS' for any donations as
they have a great ethos in the work they deliver. Working with
children and young people from birth to the age of 25, KIDS are
constantly delivering results".
'150 Days of Play' will donate any money raised through their
Just Giving page to support the work of KIDS in Lincolnshire.
(please look out for the link on our social media pages). Working
closely with the charity for the campaign, KIDS have expressed
great positivity in the project.
Phil Greenwood, fundraiser for KIDS in Lincolnshire, said
"KIDS are pleased to be associated with Newby Leisure's 150
days of play campaign. We believe that every child is unique;
each grows and learns in their own way, and pretty much every child
loves to play. Children with disabilities are no
different. Our approach is to empower disabled
children and young people to develop their skills and abilities by
creating opportunities for them to take part in positive play,
learning, leisure, and social activities."
He added, "Through our crèches, After School Groups and Holiday
Activity Days around Lincolnshire, we encourage them to follow
their aspirations. Our After School Groups and Holiday
Activity Days projects receive no statutory funding, and we rely on
the generosity of our supporters for their continuing success."
'150 Days of Play' launches on 20/01/2014 to kick-start the New
If you would like more information on the campaign, please
Marketing and Sales Executive
Newby Leisure Limited
Unit 6, Bradley Corner
Tel: 01472 230022
Fax: 01472 230201
Facebook: Newby Leisure Limited
Just Giving: Look out for link via social media
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